WHY TECH MEETS MEDIA AFRICA CONFERENCE?
Advances in emerging media are swiftly reshaping the landscape of storytelling, at a level and pace unseen since the invention of the moving image. Emerging media (what we call new media or social media) is already generating story forms that re-invent the way we experience narratives. With such disruption of existing moving image practices comes an opportunity to contribute to a new generation of narrative approaches that reflect the full plurality of the human experience. But how is Africa can positioned for this? Because in as much as these advances are evolving, our continent can benefit nothing unless there is a meeting point between the leading drivers of 21st century innovation—Tech and Media.
This is why we are hosting the Tech Meets Media Africa Conference in the oil city of Port Harcourt. The venue is strategic for this. Port Harcourt as a city has played host as the main driver of Africa’s biggest oil economy since 1958 when oil was first discovered in the area. But there is the need for an alternative narrative to from oil to tech.
“In the past 20 years digital economy businesses have erupted because of the rise of mobile Internet, creating global titans that have become household names. These include Google ($891.3bn, USA), Facebook ($554.2bn, USA), Amazon ($893.3bn, USA), Tencent ($405.4bn, China), Alibaba ($473.8bn, China), Baidu ($37.7bn, China), Uber ($46bn, USA), Grab (est $14bn, Singapore). These companies have a combined market capitalization of about $3.7tn, compared to the world’s 10 largest oil companies ($1.8tn) and the top 10 mining companies ($576bn).
Looked at in a different way, the market cap of the top 10 “digital economy” companies ($3.7tn) is more than the GDP’s of Africa ($2.3tn), India ($2.6tn), and Russia ($1.6tn).
These digital economy companies have created wealth for both their founders and their countries, and have a few things in common:
Africa has not really participated in this revolution yet, except as consumers. We love YouTube, Twitter, Instagram, and WhatsApp but most of us have never developed our own platforms in Africa. We enjoy the services but others get the money”.
The gathering is going to be Africa’s biggest meeting point of tech and media giants with support from top global tech and media platforms.
We believe it is time to have a strategic homegrown conversation that is globally effective if Africa’s narrative will survive beyond where it is in the 21st century.